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Allergen Headlines – Adele’s Thoughts

Allergen headlines

Allergen Headlines – Adele’s thoughts

I really can’t imagine what it must be like to have to stop and think before you buy, order or eat each and every item of food. I think it’s very easy for those of us without allergies, me included, to take a lot for granted. It’s tragic to see young lives cut short by failures in our industry. It is our responsibly to robustly manage and communicate the significant risk that allergens pose. Consumers also have a responsibility to speak up and be persistent if they feel they are not taken seriously when requesting allergen information.

Are consumers confident in asking about allergen information?

Research shows that younger people are typically greater risk takers, anyone with teenage children will know that there is a lot going on in their heads and bodies! A joint survey conducted by the Food Standards Agency, Allergy UK and the Anaphylaxis Campaign found that while 67% of 16 to 24 year olds were aware of the legal requirement to provide accurate allergen information, only 14% felt ‘extremely confident’ asking for allergen information when eating out, and 14% reported feeling ‘not at all confident’. This is also likely to add to the risk taking or assumption making when allergen information isn’t clear or easily available.

Putting Allergen Controls Under the Spotlight

The recent allergy issues surrounding Pret a Manger have attracted a huge amount of media coverage and have put allergen controls under the spotlight once again. The Food Standards Agency has been very vocal in its criticism of Pret’s approach to allergen labelling, stating that “a major food retailer thought it acceptable to use the exemption that is clearly in place for small enterprises”. Although Pret were not breaking the law, they were not seen to be complying with the ‘spirit’ of the legislation and it’s intention of greater clarity of information for consumers.

However, I think there is a much larger issue here, that being, Pret’s lack of reaction to previously reported complaints relating to sesame reactions. Radio 4’s Food Programme also dedicated a recent episode to this topic and reported that of the 21 allergy related complaints Pret received last year, 9 of these were concerning sesame. From what has been reported in the media, it would appear that little action was taken in response to this data. Clearly Pret will be selling a vast number of sandwiches each and every day so from a CPMU (complaints per million units) viewpoint the figures may look negligible; however, the potential severity of consequence should surely be a strong catalyst for a review of controls. This should not turn into a witch hunt, but we should all take the learning’s from this and challenge ourselves on how we use, report and react to the data that our monitoring and verification activities generate. We have some well established, but often woefully underused, root cause analysis methods that offer valuable potential learnings and opportunities for future prevention if we invest time and effort into their effective use.

Is Vegan the same as ‘free-from’?

Whilst on an allergen theme, in my opinion, the significant uplift in demand for vegan products has the potential to raise more issues around allergens. This lifestyle choice trend is gaining serious traction with new product ranges being released at some pace. Products suitable for vegans may not be suitable for individuals with egg or dairy allergies, these are separate issues and it’s a potentially dangerous assumption to make that they are equivalent. The Vegan Society’s website is clear in warning consumers of this. There is no legal definition of the term vegan, however the FSA provides voluntary guidance on the use of the terms vegetarian and vegan in food labelling, including advice about cross-contamination. Retailers are also issuing or updating their guidance, however many smaller producers may lack the detailed technical understating to appreciate, manage and communicate these significant risks.

Is allergen control part of your ‘to train’ list for 2019?

Please get in touch! We’ve recently been busy training a large convenience retailer’s technical and product development teams in October in managing ‘free-from’ products and how each function plays their part. Our Allergen Management, Allergen Awareness sessions can help improve your allergen risk assessment and ensure your site has a clear understanding of their impact on allergen controls.

In-house course enquiries
Please contact us on info@adeleadamsassociates.co.uk for our next dates to provide these courses for up to 12 delegates at your site.

Root cause analysis workshop

£950 + VAT + trainer expenses  |  Find out more

Allergen Management

£1,200 + VAT + trainer expenses  |  Find out more

Bespoke Allergen Awareness sessions

£300 + VAT + expenses per session, we can hold up to 3 a day. If you do so, we can give you a £50 discount per session.  |  Find out more

EDIT – NEW COURSE: Free-From Workshop for Technical & NPD teams

We have launched a brand-new course to help technical and new product development teams to ensure the free-from claims you make, are robustly managed.  By combining both teams into one workshop, each team has an appreciation for the challenges faced and the need for collaboration.  The first open course is on the 19th June 2019 in Leeds with more being planned in at the moment.  The open course includes testing expertise from Neogen.  The course costs £350 + VAT.  See more information on our open course

We can also offer this as an in-house course at your site for £1,200 + VAT + trainer expenses. See more information on our in-house course.

Similarly, if you wish to split the two teams into their own workshops, please do get in touch and we can work with you to find the best fit for your team.

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