All About Adele Adams Associates
We are leading providers of food safety & HACCP training for the food manufacturing industry, specialising in bespoke courses
Our aim is to deliver competency through bespoke training and education which is cost effective and business focused. Our courses are highly participative with novel techniques, using hands-on experience to enable us to deliver practical solutions with simplistic and focused approach. Our courses are delivered either as a face-to-face classroom course with paper examinations or as a live online courses with a remote tutor and online examinations.
Why choose us
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Explore our timeline
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Meet the team
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What our customers think
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Work for us
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#1
We’re great at what we do
With 92% of our customers saying our courses are either very good or excellent, they agree we meet their objectives in an interactive and engaging way.
#2
Our specialist associates
We have nationally recognised trainers and consultants with many years of practical experience in differing sectors, including dairy, meat, bakery and many more!
#3
Our specialist expertise
Adele Adams has co-authored two pioneering textbooks on Food Defence and Product Integrity. We are renounded for our bespoke courses which develop the required competencies to drive your standards forward.
#4
Wherever you are, we can be
We have a central UK head office, based in Yorkshire, with associates based throughout England. With delivery either face-to-face or live online, we can be right where you need us to be.
#5
Consistently great results
With a 95% pass rate, we have a proven track record for ensuring competency and great results
See what customers have to say…
Good general insight
Gave a good general insight into all the subject
Good chance to review
Very clear and good lessons and area of focus
I enjoyed the NCR’s raised on previous audits and detail behind the segregation risk assessment
Excellent
Gave me the confidence to challenge
I came out with lots of questions to take back to site. Talking about experiences with other people on the course was particularly helpful.
I have more confidence to challenge the way we do it the way we do!
Really enjoyable course
The course folder was excellent, with space for notes. Clear and concise. Good example papers
Really enjoyable course, which I have got a lot from
All enjoyable
Helpful that we were given reference links to take back with us
Practical workings were helpful
It was perfect for what I needed. The venue was amazing!
Delivered to us fantastically
All of the information and knowledge gained will improve my standards of work. It was all great and delivered to us fantastically.
Tutor was brilliant, highly educated and knowledgeable in her field
I have learned a lot
I enjoyed all of the course, the revision for example was very good.
Very well presented
Very informative and enjoyable
All aspects were good and helpful. Very informative & enjoyable course
Made HACCP surprisingly fun
Great level of interaction to keep it interesting. Good combinations of verbal questions, practical multiple choice and group exercises.
Good to have a mix of people from different industries and different experiences.
Very good course, made HACCP surprisingly fun.
Kept my interest throughout
Found the pace of the courser was very good. Kept my interest throughout. Fun, enjoyable informative, thanks Adele
Very useful course
The vulnerability assessment & decision tree and exercises were helpful. Very useful course07
So much more detail about allergens
I learned so much more detail and science about allergens.
I enjoyed learning about legal obligations, science behind them, quantities, testing etc
Excellent fun day, great knowledge and interesting
Will help prepare sites for audit
The course will help prepare sites for audit and improve overall knowledge regarding integrity. The group exercises and worked examples were helpful and also good to focus on the dairy industry [course held at Muller]
Really enjoyed the course, thank you!
More interesting than imagined
I found the course much more interesting than I imagined! Very knowledgeable tutor with admirable course delivery, everyone remained interested throughout
Amazing course
Amazing course. Very informative, plenty of practical examples. Good mix of theory, practical exercises and case studies
Really good tutor
I generally enjoyed all of it. Really good tutor, covered everything
Very good and relevant course
The case studies were the most helpful. Excellent day – thank you
Very informative and interesting
Wasn’t sure what to expect but the course very interesting and informative. Gave a great insight on what M&S expect in the form of business integrity
Enjoyed all and found very useful. Gave me inspiration to improve and where improvements can be made. Very good course, well presented & informative
Will help improve existing systems
Both days improved my knowledge and understanding of M&S COP and wider integrity subject
The extra knowledge will help improve existing systems. Great course and participation from the group.
Really good course
Getting an insight into the rigorous required to provide free-from products. Really good course – has definitely increased my knowledge of the subject
Exceeded expectations
The interactive activities were very interesting & kept everyone engaged.
Very interactive
The course met my expectations – very informative. I particularly enjoyed the activities, but could have had more time on them. It was very interactive, informative, engaging with knowledgeable speakers.
Easy to understand
The way the tutor was explaining everything, it was very clear and easy to understand.
A very kind tutor, I enjoyed my course.
Tutor was brilliant
Our tutor was brilliant throughout the course, the way she explaining things, and we understood every single topic
Adele made it simple!
I now feel more confident approaching new role which is my main objective.
Discussing through exemplar answers as a group I found useful. I also thought doing a HACCP for a product that was not in my sector helpful and made me appreciate the principles are the same.
Really enjoyed it. Adele made it simple, and the variation in activity was enjoyable.
Recommend to anyone
I am happy that my main objective of the course, which was to be able to audit supplier’s HACCPs, has been met.
Group work and scenarios were very helpful,
I would recommend this to anyone who is looking at a Level 4 HACCP course. The cost of the course is competitive, and the delivery of the course has been excellent.
Explained the changes very well
The training explained the changed very well and answered questions. The examples and answers to all questions were very helpful.
Course very well prepared and informative.
Highlighting all the changes
Excellent course
Course was very interesting
The course was very interesting. The first day when we learned about bacteria was the most interesting.
The tutor has a done a great job, she is the best!
Book will be very useful
The chance to have questions answered was helpful. Listening to others experiences is also useful.
Interactive Group Activities
Adele was very easy to talk to and made me feel comfortable. Helpful with questions and made the process interactive with group and team work activities.
Increased confidence with HACCP principles
It has helped to familiarise myself and increased my confidence with HACCP principles.
Great course, difficult/dry content delivered in an interesting and varied manner. Good Mix of learning styles. Liked the use of quizzes and revision exercises.
Great insight into best practices
The course was excellent, insightful and well delivered. A great insight into best practices of the world of Food Defence / Threat Assessment.
Learnt a lot and gave some thought to existing gaps in processes
Course was excellent
The course was excellent and exceeded expectations
I enjoyed the group activities and test questions to put learned knowledge into practice. Brilliant course, very interesting and in-depth. Excellent delivery
Fun, enjoyable, informative
I found the pace of the course was very good. Kept my interest throughout.
Thank you Adele
New lessons learned
Many areas have been forgotten so refresher badly needed, there were new lessons learned!
The course was comprehensive, and met all my expectations
Taken a lot of our this course
This will help me be more audit ready. It has given me more of ahead up as to what auditors are looking for
Very informative
Better than expected! I enjoyed discussing with other departments, I developed a better understanding.
Overall gave me a better outlook on BRC expectations and will help me to improve my department
Enjoyed every minute
The practical audit in the bakery was my favourite part. Great course, enjoyed every minute of the course!
Excellent tutor
It gave me a clear understanding of what is expected. The practical was most useful, as well as the discussion, open honest and truthful real experiences.
Loved the ice breaker, excellent tutor. Really enjoyed the course, feel confident in starting internal audits
Opened my eyes to world of auditing
I enjoyed the audit process and how to prepare
Very good course
Really helpful
Great course, showed me this I needed to know and didn’t understand before the course
Clear understanding
I found the flow diagrams, claims and statements of product the most helpful
Really informative and relevant
I have a clear understanding of M&S Product Integrity
Good use of actual examples
Plenty of collaborative work. Enjoyed highlighting common pitfalls e.g. terminology
Tips sheet very useful
I found the working examples related to Tulip, existing format comparisons to our suppliers and the tips sheet & refs given at the end very useful
Very helpful and interesting course
Very knowledgeable tutor
The practical teamwork & quizzes were most enjoyable.
Very knowledgeable tutor, well delivered training – good pace.
Tutor a real expert
Very good course, all expectations fully met. The more simplified way of breaking down in different aspects to get a better understanding was most helpful.
Tutor a real expert in her field – really enjoyed it.
May contain and claims
I particularly enjoyed the ‘may contain and claims’
I liked the exercise on what to work for when signing off artwork.
Gill was very informative, helped with all questions that I asked
Lots of interactive activities
I found the interactive parts the most helpful. Very good course.
Good course
Covered many issues that I felt needed raising. I enjoyed the QUID and use by dates part.
Good course.
Legislation about labelling
Really good course. Excellent knowledge from the tutor about the topics of the course.
Very well presented
I enjoyed all of the course. Great course, very well presented.
Worthwhile refreshing HACCP
Examples (case studies) were helpful. Very informative + useful – worthwhile refreshing HACCP
Improved my knowledge
Despite already having a good understanding of HACCP, I improved on my knowledge and I was able to clarify some aspects of HACCP.
Great course delivered by a great trainer in great facilities.
Brilliant course with great feedback
Brilliant course with great feed back from the trainees.
Excellent
Would recommend course & tutor.
The course was extemely well organised with good level of techniques used.
Great learning experience
I enjoyed working on the team flow charts.
Great learning experience.
Very useful
Found very useful and recommendable
Enjoyable way of learning HACCP
I enjoyed the games, the literature and the process flow.
It was an enjoyable way of learning HACCP
Fantastic course presenter
I particularly enjoyed the group activities, they were great. We had a fantastic course presenter. Very well organised and presented course
Excellent day
A very good and relevant course.
I particularly enjoyed the case studies and discussions.
Excellent day – thank you.
Interactive discussions
It fully met my expectations. The interactive discussions based on experience were particularly helpful.
An interesting course.
Helpful and enjoyable day
I found the critique of our HACCP plan the most helpful
Very interesting and informative
Excellent course, First type of this course that I really enjoyed. Would definitely recommend Adele Adams Associates to others. Debbie was an excellent tutor.
Very good training
Very good training, very helpful, good learning outcomes.
Explained things clearly
Very good course. Trainer was knowledgeable and explained things clearly.
Very good refresher
Applying theory through exercises and having the opportunity to ask questions were helpful
Very food refresher, I appreciated the delivery to be engaging
An informative day
The exercises really helped to put it all into contact.
Thank you for an informative day. Very personable approach
Beneficial course
The group workouts were the most beneficial
Good, very useful and beneficial course – easy received information
Excellent attention to detail
Engagement of everyone on the day, getting everyone to participate was most enjoyable.
Really enjoyed the day, really well presented and excellent attention to detail, engaging!
Ensured some lively debate!
Yes it met the objectives. Ensured some lively debate and ensures its our culture not imposed.
The breakout sessions on practical application were most helpful.
Shows us how much work we need to do, follow up sessions may be advantageous both internal or external.
Very comprehensive
I feel more competent and knowledgeable about this. I enjoyed everything, the course itself and the exercises
Very comprehensive, very good structure of the course. Excellent in explanations.
A great experience!
A great experience! The tutor was very professional and had a wealth of experience and knowledge.
Thank you!
Excellent overview
Excellent overview to deep dive into new standard. Great explanations and examples. Really enjoyable, thank you.
Highly recommended
Adele’s courses are always informative and fun, she uses real life scenarios which brings the courses to life, The exercises she gives are really useful and really gets you thinking about your own factories and procedures. Highly recommend. Thank you Adele.
Excellent course…knowledgeable tutor
Excellent course led by a very knowledgeable teacher. Despite my initial reservations over the use of online training, this was a great course, very well organised from a remote technology point of view. Great discussions held between all participants to really grasp how to understand and implement the finer points of HACCP.
The Teams format worked very well
The Teams format worked very well
Ready to carry out RCA now
Great course! I feel more informed and ready to carry out RCA now.
Well organised and easy to follow
Training was well organized and easy to follow. Even it was my first experience in online course all was well instructed.
The course was interactive
Very good course with a very knowledgeable teacher. The course was interactive and catered to people with a wide range of previous food safety knowledge
Very informative
Course was very informative and the trainer was extremely well informed and knowledgeable on the subject. Thank you!
Great refresher from the 2 day course
This was a refresher 1 day version of the 2 day course I attended last year. I found the refresher was a good opportunity to consolidate the learning from the full 2 day version. I enjoyed the course and and the exercises in this version and helped me reconsider our approach to integrity – to look for further improvement opportunities.
Really engaging course
I would like to take the opportunity to thank you, Gill for all of the training / support you gave. Nothing was too much trouble, and your training style led to a really engaging course.
It was always going to be a challenge, trying to deliver a 4 day course across Teams, however, you didn’t let this phase you, and your commitment to make it interactive was just the right level. I particularly loved the use of the white board, and your drawings – and although we joked about them, they did really help, and bring the theory to life. Thank you so much for our interaction over the last 4 weeks, and will hopefully have the opportunity to work with you again.
Very good guidance
The course was very helpful in understanding the HACCP, trainer has provided very good guidance throughout the course
Good Interaction
Good interaction with rest of trainees on MS Teams, I like the breakout sessions for group activities
Very thorough course
Covered lots of aspects of our daily tasks. Met the expectations and even more!
Whole course was very helpful and enjoyable. The in-factory exercise was very helpful as it helps to put the knowledge immediately into practice.
Anita is great at delivering the course, made our group feel comfortable and it was easy to listen to her. Answered all questions and passed us some of her passion to food safety. Great time.
Very well organised
I found non-conformances and audit reporting most enjoyable.
A very well organised course with expert tutoring.
Slides and materials well presented
Very good course
Very good course with a good pace and delivery to all levels in the group. Big Blue Button worked well.
Well organised online course
Well organised online course.
Delivered very well
Great course. Always more difficult when on-line, but was delivered very well.
Best auditing training I’ve been on
Exceeded expectations.
Trainer knowledge is very good.
Explanations concise & simple.
Best Audit training I have been on
Excellent courses
Adele runs excellent courses as a professional in her field and does it all with a smile she has a great personality which is essential in anyone who is a trainer.
Planned & presented very well
Really interesting course
Really interesting course and furthered my understanding of integrity. Thank you Adele
Excellent course
The course was excellent and provided me with a very strong understanding.
Excellent!
Excellent! Trainer very knowledgeable. Continuing to use example Q’s as very helpful.
Excellent L3 HACCP course
Excellent course, very thorough and made easy to follow and understand by Debbie.
Level 3 HACCP
Debbie is an excellent trainer, encouraging and motivating to all throughout the course
Breakout rooms
Great course
Great course, learnt a lot! Would recommend!
Made easy to follow
Excellent course, very thorough and made easy to follow and understand by Debbie.
Informative training session
Really informative training session which sparked some interesting debate between the team.
Course was very interesting
Course was very interesting and delivered very well by Anita, many thanks.
Interactive course
Informative, useful and interactive course
Good to revisit my HACCP knowledge
It was really good to re-visit and re-fresh my HACCP knowledge.
Makes training interesting
I really enjoyed the course, Gill is very knowledgable, makes the training interesting, pitches the course content and discussions to all trainees.
Level 4 HACCP Open
Course is run in professional manner, students are well looked after by the tutor. Achieve portal helps with homework and all handouts are handy.
Highly recommend
Brilliant, thank you. Highly recommend.
Great experience
The tutor was amazing. Great experience and level of teaching.
Engaging
Great tutor, helpful, extremely knowledgable. Good use of activities to help gain understanding. Engaging.
Would recommend to anyone
Loved it! Great group. Would recommend to anyone.
Amazing Trainer
Anita is an amazing trainer that makes attendees feel comfortable and ensures everyone is heard.
Loved It !
Overall loved it!
Training with a Passion
The tutor provided training with a passion, showing confidence, knowledge, and experience. Very clear information was passed.
Engaging and fun
The course was as expected and delivered perfectly. Everything was explained wonderfully and Anita was charismatic, engaging, and fun.
Different learning styles catered for!
Very informative and learned new things applicable to my role. Tutor was easy to listen to and obviously knowledgeable and different learning styles were catered for!
Very Interesting examples
It exceeded my expectations! Course leader is very knowledgeable and had very interesting examples for the course content.
Fantastic Tutor
Very Interesting course, fantastic tutor, very useful information
Enjoyed all of the Course
Didn’t know what to expect but really enjoyed it. Enjoyed all of the course. Think that more employees would benefit from this course (department managers/supervisors).
Really Happy with the Course
“Really happy with the course, don’t feel it can be improved. Brilliant Tutor, good information, very informative.”
Enjoyable and Interesting
Very engaging, interacted with us and made It enjoyable and interesting.
Hopefully can do more courses
Alison was very knowledgeable, friendly and informarive. Really enjoyed today and hopefully can do more courses in time.
Really enjoyable
I found all of the course helpful. The activities really helped break up the course and the examples that were given. Really enjoyable and found the tutor extra helpful when asking questions.
Enjoyable and Informative
The course was very enjoyable and went above my expectations. The HACCP part of the course taught me things I didn’t know. On the whole the course was enjoyable and informative.
We have just received training
We have just received training with Debbie and I must say of all the training I have had over the years she is by far the best tutor I’ve had. She was positive, conscientious, knowledgeable and was very pleasant. She was very complementary and was always filling us with confidence. Her whole attitude was focused on us and feeding us the knowledge to pass the course. She was fantastic.
Brilliant course
Brilliant course – well delivered by Debbie – Thank you!
Super interactive and meaningful!
I love the fact that we were following a relevant case study, that makes it super interactive and meaningful, regarding the level of experience each individual has in the field.
Great thanks!
Great thanks!
Tutor was very helpful & engaging
Enjoyed the sessions and the tutor was very helpful and engaging.
The course was very detailed
Really enjoyed the course. I learnt a lot as the course was very detailed. It was explained well, and the trainer made everyone feel welcome. Also, I enjoyed the exercises and joining in with activities, it wasn’t just the tutor doing all the talking.
I would highly recommend this course
The course and the trainer were excellent. The content was thorough and the exercises and discussions were great for checking understanding of the information. I would highly recommend this course for anyone who needs to refresh their HACCP L4.
Associate Trainers: Southern UK based
We’re looking for associate trainers to work with our growing company.
We are looking for trainers based in the south of England to deliver food safety courses in the food manufacturing sector. Working on an associate basis, the training will be wide spread across the south of the UK and will involve travelling. As an associate trainer, you will be self-employed and will be paid a fixed course rate, plus expenses.
You will be an experienced trainer with a proven track record in food safety, HACCP and other related topics.
Development opportunities and the chance to further expand the role in the future will be on offer to the right candidate. This is a great chance to become a valued member of a growing team.
If you are interested, we’d love to hear from you. Please send us an email with your CV attached to: jessica@adeleadamsassociates.co.uk